Man - bring on the feelings!

A shift in masculinity is underway that celebrates emotionality and demands a new take on “softness.” In fashion photography, for example, you can see this very clearly in the body poses of young Generation Z men, in which hands, arms and legs are used as instruments to protect themselves and thus express vulnerability.
Crying is also becoming socially acceptable again for men who value being themselves and want to show their feelings without being judged.
 

My goal was to give "softness" a positive image and to bring the description of this phenomenon into the world.

The result is a handmade handkerchief collection for and about the new man - under the name Dedicated Softness.

Six different designs are available.

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Photography/styling/graphics/textile

Bachelor – final project

 

2018